Sean Reynolds, Naveen Donthu* and Christopher Campagna. Factors Influencing
Abstract
This study examines behavioral factors that influence the likelihood of orthopedic surgeons’ adoption of innovative technologies, such as 3D printing, in their patient care and treatment. In this empirical investigation, we use Technology Acceptance Model 2 (TAM2) to evaluate the relationships between technology acceptance and surgeon behavior. The PLS-SEM results suggest that subjective norms, image and technology readiness are significant predictors of a positive intention to use technology and subsequently adopt it. These results contribute to the extant research by extending the application of TAM2 to clinical adoption and provides practitioners insights into variables that influence surgeons’ adoption of technology.
Abstract
The small business setting can be quite competitive, and companies that succeed tend to invest in technology to gain or maintain a competitive edge. Often, the adoption of technology is heavily dependent on the specific will and desires of the CEO or other top executives. This research aims to determine what executive factors affect the adoption of technology among small businesses. We employ the technology acceptance model to test the correlations between technology acceptance and the unique characteristics of small digital printing companies. The results suggest that the executive personality traits of entrepreneurship and technology readiness are indicators of a positive attitude toward technology and market orientation and show that this positive attitude correlates with technology adoption.
https://libjournals.mtsu.edu/index.php/jsbs/article/view/1286
Abstract
The medical device industry can be quite competitive, and companies that succeed tend to provide innovative solutions that are adopted by surgeons for clinical use in surgery. However, successful clinical adoption of technology is often problematic for some companies, and this research aims to determine which behavioral factors influence surgeon adoption of technology in the medical device industry. This empirical investigation uses the Technology Acceptance Model 2 (TAM2) to test the relationships between technology acceptance and variables that impact surgeon behavior. This research examines spine surgeons’ adoption of 3D-printed implants used in surgery, and the results suggest that subjective norms, job relevance, and output quality represent predictors of a positive intention to use technology, which denotes a positive influence on technology adoption. Environmental and economic hospital factors have a moderating effect on the relationship between intention to use and 3D-printed implant adoption. These results contribute to research by extending the framework of the TAM2 to clinical adoption while testing for additional factors that have not historically been measured. The results also provide practitioners with insights to create marketing campaigns to address the behavior variables that influence surgeon adoption of technology.
Resultant clinical publication citation and link:
Chatain GP, Finn M. Compassionate use of a custom 3D-printed sacral implant for revision of failing sacrectomy: case report. J Neurosurg Spine. 2020 May 22:1-6. doi: 10.3171/2020.3.SPINE191497. Epub ahead of print. PMID: 32442976.
https://thejns.org/spine/view/journals/j-neurosurg-spine/33/4/article-p513.xml
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